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Clothing Coulture

The Clothing Coulture podcast is hosted by Stars Design Group CEO, Bret Schnitker and CSO (Chief Strategy Officer), Emily Lane. 

Each episode discusses solutions to fashion industry challenges through the lens of experts, disruptors, and innovators. 

Stars Design Group is a global apparel design and manufacturing company, built on combining talent with technology to create efficient systems which support lifestyle brands and retailers. 

Learn more about us at: www.StarsDesignGroup.com

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  1. All Episodes
  2. Apparel Programs as a Brand Extension

Apparel Programs as a Brand Extension

Dec 6, 2022

Using apparel is an inexpensive way to build brand awareness. With a $7 t-shirt the cost per impression breaks down to 2/10 of one cent. 

But for established brands, apparel can go beyond t-shirts, hoodies and caps, into apparel programs which can lead to brand extensions that can increase revenue.

In this episode Stars Design Group CEO, Bret Schnitker, and Chief Strategy Officer, Emily Lane discuss the benefits of using apparel to build brand awareness, when to consider it, and key elements to keep in mind when planning the program.